The Idea

The Coca-Cola Company invited Greeks to recycle their plastic bottles through their “Zero Waste Beaches” initiative.
An integrated campaign asked users to chat with Coca-Cola’s Facebook Messenger chatbot and show it a photo of their plastic bottle.
Using AI, the chatbot is able to recognize the brand, type and material of the bottle. It then lets them choose to transform it into sunbeds, sand decks or changing rooms made of recycled plastic, and select the Greek beach they want this item to be donated to.


Credits

CCO: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
Senior Copywriter: Katerina Dimitrakopoulou
Senior Art Director: Panos Pagonis
Art Director: Vasiliki Christopoulou
3D Studio: Scramble Studio


Awards

Ermis Awards, Grand Ermis Media 2019
Ermis Awards, Media - Gold 2019
Ermis Awards, BEC - Silver 2019
Ermis Awards, Digital Campaign - Silver 2019
Ermis Awards, PR - Silver 2019
Ermis Awards, Digital - SoMe - Silver 2019
Ermis Awards, Digital - Integrated Campain - Bronze 2019
Ermis Awards, Direct – Bronze 2019