The Idea

In Greece, a country still not open to diversity, Lacta, a brand synonymous with love, asked viewers to look beyond stereotypes and see love with this TV campaign for Valentine's Day.

Credits

CCO: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
ACD: Katerina Dimitrakopoulou
Senior Art Director: Panos Pagonis
Art Director: Vasiliki Christopoulou
Director: Salsa

Awards

No 1 on YouTube's Ads Leaderboard, Greece 2020
Grand Ermis Outdoor Ad 2021
8 Ermis Awards 2021