The Idea

Wanting to broaden its love theme beyond just romance, to include family love and the love between friends, Lacta created a new campaign that examined "what this thing called love is", with a TV spot using the classic Greek song of the same title at its core.

Credits

CCO: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
Senior Copywriter: Daphne Martinou
Senior Art Director: Panos Pagonis
Senior Art Director: Gert Tzafa
Art Director: Vassiliki Christopoulou
Director: Vardis Marinakis