The Idea

Staying true to the Black Friday appointment, we return with yet another humorous campaign for Plaisio, featuring an unexpected cultural reference – the “Ancient Chant of Black Friday.” This chant is none other than the iconic “Geia soy Kalinotses” once recited by Gabriella,
the faithful companion of the warrior princess Zina, in nothing short of impeccable Ancient Greek. The chant-meme, which has brought hours
of laughter to Gen X, millennials, and more recently, Gen Z, now becomes Plaisio’s call that will gift them exceptional prices, premium services, and reliable delivery. The campaign is complemented by ATL and BTL applications, with targeted communication of the offers that will culminate on Black Friday.

Credits

Creative Director: Giannis Vasilopoulos 
ACD: Kakoura Ismini
Senior Art Director : Vasiliki Christopoulou
Director: Panos Koronis
Production: Topcut - Modiano