The Idea

A long hard look into “first cheese problems”

Trikalino is irreplaceable! In this campaign, instead of focusing on the presence of our product, we focus on its absence.
And what would its absence sound like, other than an overly dramatic “TrikaliNOOO”?

Credits

Creative Director: Giannis Vasilopoulos 
ACD: Kakoura Ismini
Senior Art Director : Vasiliki Christopoulou
Director: Panos Koronis
Production: Topcut - Modiano