The Idea

The Greek National Commission for Human Rights (GNCHR) is launching its campaign for equal representation of women in political life, with the release of a TV spot, to remind everyone that we should vote equally for competent female and male candidates, free of gender stereotypes and prejudices. Greece is one of the few countries in the world where full equality under the law has been achieved, a fact that is neither self-evident nor negligible, however, the indicators of real equality are still disappointing: Only 1 in 5 members of the Greek Parliament and 1 in 6 members of Government are women. Only 1 in 13 districts and 1 in 18 municipalities have a woman in charge. The European Institute for Gender Equality has consistently ranked Greece at the bottom of European Union positions in terms of equality issues in recent years, with a particularly low score (28,1/100) in the field of women’s participation in positions of power. This is despite the fact that the law on the implementation of a quota to ensure equal participation of women in the electoral process has been in force for years. The GNCHR, the independent advisory body to the Greek State for the protection of human rights, stresses the need for female and male candidates in the next elections to be judged equally and voted equally, based on their competence and merit and not on outdated prejudices about their gender. In this election we decide equally and we vote equally!

Credits

Head of Creative: Mouzakitis Panos
ACD: Kakoura Ismini
Senior Art Director : Vasiliki Christopoulou
Director: Stella Serefoglou
Production: Stefi Productions
Cinematographer: Thomas Varvias