The Idea

Expressing our feelings can be difficult for some, but Lacta, the brand synonymous with love in Greece, has made it much easier. With the "AI Love You" app, created in partnership with Ogilvy Greece, Lacta is revolutionizing the way we write love letters.

Credits

CCO: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
Senior Art Director: Gert Tzafa
Art Director: Vasiliki Christopoulou
Copywriter: Athena Styllou