Agency: Ogilvy Greece
Client: COSMOTE What’s Up
Project: Whatsupia / 2022
The Idea
Whatsupia, doesn’t simply introduce a new telco service, but a whole new country as well! Whatsupia, is the country of free data, a magical place where only students live, and it is located in every university campus. Whatsupia has everything a normal country has. It’s own traditional dances and costumes, it’s own language and it’s own heroes. But, most importantly, it has free data for all and that’s what its citizens love it for.
Credits
CCO: Panos Sambrakos
Group Creative Director: Aggeliki Kornelatou
Creative Director: Katerina Androuli
ACD: Daphne Martinou
ACD: Panos Pagonis
Art Director: Vasiliki Christopoulou
Copywriter: Athena Styllou
Production: Topcut - Modiano
Director: Grigoris Rentis
Post Production: Zanad
Photographer: Panos Davios