Agency: Ogilvy Greece
Client: Aegean Airlines
Project: GenAIRetion / 2022 / Unpublished Work

The Idea

GenAIRation Aegean is a new program aimed at young people aged 18-25. When designing the logo, the goal was to exude freshness and speak to young people. Gen Z is a generation with direct access to countless information, which makes the people it consists of more engaged with image and aesthetics. Based on that, the identity that was created has a playful character, featuring bright colors, degraded backgrounds (reminiscent of the sky) and a fluid font to emphasize the catchy pun.