Agency: Ogilvy Greece
Client: Piraeus Bank
Project: Private Banking / 2020
The Idea
Piraeus Bank Private Banking is a premium program that provides innovative solutions and leading market intelligence in portfolio management globally. It focuses on the aspirations of Piraeus Bank customers by offering personalised services specially tailored to them. To this end, the publication's design focuses on details and close-up images, with a form aligned with the program’s color palette and visual guidelines.